How great leaders inspire action

How great leaders inspire actionSimon Sinek is the man behind the third most watched TED talk of all time (35+ million views), named How great leaders inspire action. In this talk he explains ‘The Golden Circle’; a leadership model illustrating how it’s possible to inspire everyone to buy into what you believe, which he brings to life with real examples.

The talk was so successful that he fleshed out the core concept into a book: Start With Why.