Find Your Why

Find Your Why by Simon Sinek, David Mead and Peter Docker follows on from Start With Why by Simon Sinek. In this second book, it’s assumed that the reader is already informed about the theory of why ‘why’ matters (which is covered in the first book), so the recommendation is to read Start With Why first.

Simon had help writing Find Your Why from two colleagues in his Start With Why team, who specifically work with individuals and groups in organisations to learn their ‘why’. So on the assumption that you don’t already know ‘why’ you do what you do, this book will help you work out that ‘why’. It’s a singular thing – we have one ‘why’ that encompasses who we are at work, at home and everywhere we go. It determines why we get up in the morning, our purpose and why we are inspired to do the things we do with our lives.

Although fully developed in us from a young age, we may need help identifying and articulating it because it’s held within our limbic part of our brain – responsible only for emotion, with no capacity for language. The book includes a step-by-step approach to follow (separate guidance given for individuals and organisations) to find your ‘why’. Reading the book alone won’t give you the answer – you have to put the work into uncovering it by following their tried and tested method, and by doing so they near enough guarantee you will learn your ‘why’.